How we keep our planet spinning

Ethical Manufacturing

Fast fashion is all about cheap, throwaway clothing, but it comes with a huge price tag for people and the planet. Workers often face unfair pay and unsafe conditions just to keep costs low, while the constant churn of trends and poor-quality materials leads to massive waste and pollution. It might seem like a steal, but the real cost—exploitation and environmental damage—is way too high

At Sad Frog, we design our clothes to go the distance and even live on as vintage gems. To keep things sustainable and our planet happy, we use high-quality materials with a low carbon footprint.

We’re also taking responsibility for our impact by donating 1% of sales to carbon offset programs.

Plus, our packaging is from R3pack—made entirely from 100% recycled post-consumer and post-industrial plastic waste. Sustainability looks good on everyone.

We’re proud to use Cloke, a trusted New Zealand brand, for all our blank tees. They’ve done the work to establish fair and transparent practices with their partner factories in Vietnam, Bangladesh, Pakistan, and China. Cloke holds suppliers to high standards to ensure workers are treated with Fairness, respect and dignity.

Environmental Sustainability

Some stats

99%

99%

Of our Clothing products arrive in New Zealand by Sea freight.

1%

1%

Of our Sales go towards Carbon Offsets

100%

100%

Recycled plastic is used to make our packaging